#12 At the end of 14 Weeks…

Before I proceed to a time of reflections,

Lets kick start this post by observing a day in the Internet…

WOW. Isn’t it amazing the amount of data and information that are transmitted in a day?? These statistics certainly transform the representation of the Internet in my mind. The reason why I showed the above is to illustrate the prevalent use of the Internet in our daily lives as I attempt to set the context for my reflections.

Every day on the Internet  for me has always been about social networking and research.

14 weeks flashed by and I must say that I have shifted my perspective of this wonderful invention that changed the societal, economical, political and technological landscape of the world.

What a journey!

COM 125 was not exactly my cup of tea, but I came out of it with a fresher perspective  on communication via the Internet and grew my newfound appreciation for technology .  There were many things I gleaned from this module , but for the sake of brevity, I shall mention the more insightful ones.

At the very beginning of this module, we were introduced to the Internet and were taught on the differences between the Internet, Intranet and Ethernet. We also discovered the history and evolution of the Internet and had a better understanding on the various components of Internet addresses and domains.

Subsequently, we touched on other topics like social media, eCommerce, eLearning, Internet security, as well as multimedia, politics, and journalism on the Internet. We even tried our hand at creating a self-made video! It was a difficult process having to create a video of our own, but through the experience, I’ve learnt several essential skills in making movies and understood the differences in using iMovie and Windows Movie Maker. I’ve yet to experiment on other forms of video editing software like FCP, but before I venture into that arena, allow me to master the former two first.

I was personally the most interested in the topic on social media because  it had the most relevance to us as we use social media on a daily basis. I have come to appreciate the effectiveness of using social media in online businesses and political campaigns as its impact and reach is undeniable.

Besides the lessons, it was also a fruitful journey doing my weekly blogs and completing the project. Through this blogging experience, I was made to research on new things to post each week, and this helped to increase my knowledge in the topic I was researching on. For instance, I learnt how to establish an effective marketing campaign on eCommerce. Over the weeks, I realized that most of the posts involved social media in some way or another, so this definitely brought my understanding of social media to a whole new level. Our project on Cyberstalking was also an effective avenue of learning through which it enabled us to discover more about this form of cybercrime in Singapore and the rest of the world.

Before I end, I would like to say a big Thank You to you, Mr Choy, for your unending patience as we had a huge tendency to come to class each day being unresponsive and looking like dazed zombies.  I’ve learnt much from the tons of videos showed in class, and though your jokes are as cold as the lecture hall air conditioning at times, I am appreciative of your efforts in injecting humour as you conduct the lessons 🙂

#11 Future of the Internet

I am constantly in awe of the amount of information we can glean from a single graphic. This graphic, as we can see, provides us with the top 10 things we can expect of the Internet in 2020.

To summarize the information, in 2020, we can expect:

(1) more people to use the Internet (1.8 billion to 5 billion users)

(2) the Internet to be more geographically dispersed (Internet in 2020 will support more languages and non-ASCII scripts)

(3) the Internet to be a network of things (like buildings!), not computers

(4) the Internet to carry exabytes (or zettabytes) of content

(5) the Internet to be wireless and an increase in mobile broadband subscribers

(6) more services involving Cloud Computing

(7) the Internet will  be  greener (more energy efficient)

(8) network management will be more automated

(9) the Internet won’t rely on always-on connectivity (delay-tolerant networking)

(10) the Internet will attract more hackers

Many things can happen in 2020. Now that we’re already living in the technological era, we can expect more technological innovations that will help to enhance the quality of life.

If the above changes really does take place, it’s going to impact every aspect of life such as education, politics, commerce and social relations, to name a few. I shall not go into the lengthy details of how the future of the Internet will affect these sectors, but it helps to pick out a few for discussion. Firstly, cloud computing is something worth mentioning as it has the ability to cut costs, increase scale, improve agility and access best practices. This proves a boon to commerce as much revenue can be made through cloud computing. According to wikipedia,

Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electric grid) over a network (typically the Internet)

However, this serves as a drawback as well because it gives hackers greater opportunities to attack the Internet. They are able to use more critical infrastructure like the online electric grid present in cloud computing to access the Internet. This corresponds to point number 10 that the Internet will attract more hackers in 2020, most of which occurs in North America.

The Internet being geographically disperse and supporting more languages helps to strengthen social relations as well, because more people around the world have access to the Internet. This helps to build connections and maintain long distance relationships on the virtual realm.

The following video illustrates the future of communication and talks about us as prosumers of society.

I’m excited to be in this digital age of ever-changing technology and to be able to experience the evolution of our society in the future. Anything can happen, and as Bill Gates puts it:

The Internet is becoming the town square for the global village of tomorrow.

#10 Citizen Journalism vs Traditional Journalism

When we talk about journalism, the definition no longer confines itself to traditional notions of what journalism entails. According to dictionary.com, journalism is defined as:

The occupation of reporting, writing, editing, photographing, or broadcasting news or of conducting any news organization as a business.

Following the ubiquity of the Internet, journalism is no longer viewed as an OCCUPATION, but rather, a practice that EVERYONE can participate in. This gave rise to a popular term commonly used today – Citizen journalism.

An increasingly large number of people have been using social media as a platform to be a “reporter” for the masses. People are flocking to the Internet to get their source of news, instead of waiting for the printed version to arrive at their doorstep the next day. For instance, at the Singapore General Elections 2011, the results were long released online and citizens were actively tweeting and updating their Facebook statuses about it. People who were unaware of the updates via the Internet had to camp in front of their television for the list of results to be announced. As we can see, the Internet serves as a quick source of information without the need for traditional regulations (i.e. going through the editor). You are your own editor. Citizen journalism bestows authority upon any user who wishes to post information online for the edification of others.

As mentioned in the above infographic, you’ll need to question the legitimacy and veracity of your online sources. While it’s true that social media has evolved into a top news source, 49.1% of people have heard breaking news via social media that turned out to be false. Do take a look at the the pros and cons of social media news mentioned above! Indeed, the Internet will shape the future of journalism; however, there will always be certain limitations to its impact that allows traditional journalism to triumph.

Here’s an interesting video comparing the differences between citizen journalism and traditional journalism.

Traditional media outlets have also made use of citizens to obtain stories, photographs, and other forms of information for use in print or broadcast. They have delegated a substantial amount of authority for citizens to be a part of the process. For instance, in Singapore, popular website STOMP is an avenue where citizens are able to post content online for the general public.

To help you understand how you can be part of the citizen journalism process, take a look at the next video:

I love their brilliance in adding a twist to the Wizard of Oz to introduce citizen journalism. It keeps you engaged and entertained while learning how you can use the Internet for journalistic purposes.

While citizen journalism is here to stay, it doesn’t imply that traditional journalism is losing its foothold. Many, many people are still not on the Internet and are heavily reliant on old media for news. The lack of credibility is the greatest issue present in social media news today. Citizens are not obliged to follow the first rule of journalism as do traditional media outlets, which is to tell the truth.

#9 Political Warfare On Cyberspace!

His foresight in using social media in the 2008 presidential elections is certainly seeing fruits till this day.

Incumbent President Barack Obama capitalized on the Internet, particularly social media, for his political campaigns in 2008. This helped to extend his reach to millions of people who were on popular social networking site, Facebook, and micro-blogging site, Twitter.  Gone are the days of television or print ads to promote a political candidate in a campaign. People are going online. That’s where the supporters are. Obama’s foresight led him to unprecedented success as he knew how social media operated.

In the 2012 presidential elections, Obama’s popularity is unbridled as he continues to rank high on the social media scale. He has more than 24 million likes on Facebook and higher than 11 million Twitter followers!  Could he win the quadrennial elections again? We cannot say for sure, but those statistics are rather telling.

The following infographic provides a timeline on the social media revolution in presidential campaigns. (Oh, how I love infographics!)

It provides a clear illustration of how various presidential candidates are jumping on the bandwagon and following Obama’s footsteps in using social media in their campaigns.

Here’s a video to further explain how the presidential candidates are employing social media strategies in their campaigns.

While the power of social media in political campaigns is indisputable, there remains definite limitations to its reach.

Firstly, we have to understand that not everyone has access to the Internet. That leaves 1 in 5 U.S. residents out of the loop as they are unable to go online. This means that 20% of the U.S, population cannot fully participate in the election process and vote with a complete understanding of who their presidential candidates are.

Secondly, Internet use declines markedly past the age of 65. These people are said to be the nation’s most reliable voters as they have experienced much in life. If they have Internet access but don’t use it, it places a cap on the effectiveness of this medium.

To summarize the effectiveness of the Internet, Carl Forti, a spokesman for the National Republican Congressional Committee, has his thoughts:

“It’s very easy to look at something and just click delete. At least if they are taking out a piece of mail, you know they are taking it out and looking at it on the way to the garbage can.”

#8 Multimedia in Marketing Communication

While Apple remains as the leading mobile phone brand today, other competitors like Blackberry, Nokia and Samsung have been constantly innovating in a bid to fight for a slice of the pie.

I was browsing through a number of videos to understand how different mobile phone companies have been using multimedia in their marketing campaigns to promote their future products. I realized that augmented reality is a popular feature as a future technological advance that we, as consumers, should watch out for. Gone are the good ol’ days of buttons and keypads as every future innovation features touchscreen functions.

I was thoroughly impressed by how every company has effectively made use of multimedia to bring a whole new multi-sensory experience to consumers. In all the videos I came across, I must say that Apple stood out from the lot. Even though augmented reality was projected as the future technology in all brands, Apple took it a step further by translating augmented reality into the real world. Their vision in 2050, iWorld, features “fake” products on the iPhone that could be translated into a real product.

To understand what I mean, take a look at the innovative marketing campaign by Apple (Isn’t it crazy?!)

Well unfortunately, the video above is not a real commercial. Just created by someone with an idea for an Apple commercial. We do know that its logically impossible, right? Nonetheless, I felt compelled to share this interesting video for the entertainment of everyone who visits this blog.

Now, moving past Apple, the future of other mobile phone companies are more realistic. Nokia, for instance, features a product that is projected to be ready by 2013.  The product is none other than the Nokia Augmented Reality Glasses.

This sounds similar to Google’s newly unveiled Google Project Glass! Critics have said that Google ripped the concept of a mixed reality off Nokia, as Nokia had this idea since 2009.

Nokia’s concept phone is another interesting innovation I’m looking forward to seeing in future! The future of mobile communication has now gone beyond touchscreen and voice communication to incorporate human emotions as well.

The following videos you’ll see are by Samsung and Blackberry. Again, augmented reality is being used for the future. Samsung features every day lifestyle products that use mixed reality in its operations. Blackberry reflects the future of mobile device management in the form of “Blackberry Mobile Fusion”, which allows organizations to manage a mixed environment of devices in the most secure, simple, and cost efficient manner possible.

SAMSUNG:

BLACKBERRY:

The use of multimedia is an effective way of informing consumers about a company’s future products, as we have witnessed from the many videos shown above. As consumers, we can look forward to constant innovation by the various companies as they seek to expound on interactive communication to connect to their customers.

#7 Cybercrime in Singapore

Did you know that Singapore is a prime target for cyber criminals to strike?

Probably not.

Cybercrime is a very real situation in Singapore because of our global profile and affluence that inevitably attracts a lot of unwanted attention. Cyber criminals see us as a lucrative avenue through which they are able to employ a variety of means for their own financial gains, amongst other purposes.

You may not have witnessed it or experienced it, but it’s there.

In 2010, more than 1.2 million people in Singapore fell prey to cybercrime. That’s more than 20% of the population! In an article by The Straits Times, most of the cybercrimes in 2010 in Singapore were caused by computer viruses, which made users’ computers vulnerable to remote spying. Confidential information like banking and personal details were easily stolen.

This article on mediabuzz.com offers a good read on why Singapore is a popular target for cybercrime to take place.

In order to equip ourselves with the knowledge on how to combat cyber crime, we need to know what it is.

What exactly is cybercrime?

 They are offences that are committed against individuals or groups of individuals with a criminal motive to intentionally harm the reputation of the victim or cause physical or mental harm to the victim directly or indirectly, using modern telecommunication networks such as the Internet (Chat rooms, emails, notice boards and groups) and mobile phones (SMS/MMS)”

Cybercrime can be divided into 2 broad categories:

1. Crimes that target computers directly

Eg. Computer viruses, Denial-Of-Service attacks, Malware (Malicious code)

2. Crimes that use computer networks or devices to advance other ends

Eg. Identity theft, Information warfare, Phishing scams

To help us understand the global reach of cybercrime and what measures that we can take to avoid viruses, take a look at the wonderfully informative graphic below:

In this infographic by the Norton Cybercrime Report, we are better able to understand what a computer virus is and the measures we can take to prevent it from attacking our computers.

Moving back to reported news of cybercrime in Singapore,  Symantec also found that men between 18 and 31 years old who access the Internet from their mobile phones are most vulnerable to cybercrime. This data was revealed in a separate survey which polled 500 people here from February to March 2011.

While the top crimes in Singapore were caused  by computer viruses, the second most common cybercrime was the posting of lewd messages by sexual predators online, particularly on the walls of people’s Facebook pages.

With Facebook users getting younger and younger these days, it is pertinent that they understand how to deal with such situations.

The following graphic might help in understanding cybercrime on Facebook.

By understanding where Facebook is being attacked and how you can keep yourself safe, you can prevent the attacks of online criminals.

This article by ChannelNewsAsia provides additional information on the use of Facebook as a platform for crime, as well as other information on cybercrime in Singapore.

Fortunately, there are laws on cybercrime in Singapore, and these are illustrated through the Computer Misuse Act.

I found a couple of videos which are useful in preventing cybercrime. The first is a programme called layered security, which you can install to protect your computer from viruses, worms and trojans.

The next video is an online service called Secure.Me, which aims to protect the privacy of individuals and businesses while providing transparency about their reputation on the Internet.

The next time you click on something that appears suspicious, think again. You might end up as an innocent victim of a lurking cyber criminal on the loose.

 Credits:

http://www.straitstimes.com/BreakingNews/Singapore/Story/STIStory_712772.html

http://www.channelnewsasia.com/stories/singaporelocalnews/view/1080159/1/.html

http://www.mediabuzz.com.sg/asian-emarketing/november-december-2009/718-singapore-a-prime-target-for-online-cyber-crime

#6 Using Common Internet Tools

Internet tools are abundant in today’s digital age. Tools such as various web based applications, search engines, and other resources on the Internet are everywhere as we use them, knowingly or unknowingly, in our lives each day. We might have even taken such tools for granted and fail to acknowledge their existence.

The world is about constant creation, and I must say that I’m eternally grateful for those brilliant individuals who invented different Internet tools for use in every aspect of our lives.

The tool that we commonly use are the search engines. Company giant Google is now not only a noun, but a verb.

Friend: “Where do you find the cheapest food in Singapore?”

Me: “Just google it!” 

Search engines are extremely useful tools we cannot live without. We use them for research in school and work, and to basically find out just about anything under the sun.

There are many search engines available for us today. Which is the best? Take a look at the following video.

Google offers great tools like Google Maps and Google Goggles to add to the convenience of everyday man, and needless to say, Apple provides countless applications ranging from informative to entertainment to educational, amongst others. The following website lists the top ten web based application tools for both teaching and learning, in which teachers are encouraged to use them in their educational journey together with their students.

http://www.boxoftricks.net/2009/04/ten-tried-and-tested-internet-tools-for-teachers/

The use of visuals like videos are also excellent learning tools for both educational and entertainment purposes.

The following video you’re about to see is an excerpt introducing the group, Smile Setters, featuring awesome members from my COM 236 (Small Group Communication) module.  This video is a collaboration between a few project members and I. You might find the video familiar as the full video was featured here.

The video was created using iMovie and employed the “aged film effect” to create a nostalgic feeling as we aimed to make the world a better place 🙂 I tried my hand at editing this excerpt using Windows Movie Maker, and though it features only minimal edits, it was an experience I believe I will continue to seek in future.

Enjoy!

#5 E-Learning Champs

In the battle of printed worksheets versus digital assignments,

Who will emerge as the CHAMPION…?

….. e-LEARNING!

I came across this interesting represetation of the benefits of eLearning and decided to share this brief humour with readers of this blog. The winner was evaluated in terms of its effeectiveness, cost and motivation, and was hailed as the solution to a cost-effective, flexible and learner-driven education.

But, is eLearning truly effective?

Before evaluating how learning can be made effective through the use of digital media, let’s take a short trip down memory lane to witness the evolution of  classroom technology.

Its amazing how far we have come in continually implementing new technology to enhance the learning of our students.

To avoid confusion, let’s begin by explaining what eLearning is all about.

eLearning is not just learning from home through a computer, but any form of learning that is facilitated by the use of digital tools and content.

Through my own experience, eLearning has crossed my path ever since primary school. I vividly remember my first experience learning from home during the SARS period in 2003. All schools were closed for 2 weeks during this quarantine period for the safety of students and teachers. While I was rejoicing over this supposed “holiday”, my short lived happiness was destroyed upon receiveing a phone call from my form teacher. She called to inform me that there was homework do be done online and ready for submission the day lessons resumed. I had to log into the school system to access these materials and could email her if I had any questions. This period kickstarted my touch with using technology in learning.

In a way, it was effective to me because of the flexibility in being able to complete the assignments whenever I liked. It was also convenient as I did not have to travel all the way to school and yet could still interact online with the teacher via email if I had any queries.

Since then, technology has  always played a pertinent role in my educational journey. e-Learning weeks were emphasized during my secondary school days as the school encouraged greater independence and discipline among their students. We used the computer labs extensively to complete assignments and were encouraged to initiate discussions on classroom-based forums via the school’s website. The current labs in my alma mater are now fully furbished with iPads!  What a lucky generation.

From the above video, we can see how digital media encourages creativity and enhances the learning experience of students in the classroom. Gone are the days of blackboards and whiteboards. Endless opportunities can now be created with the smartboard. This interactive whiteboard uses touch detection for user input. Its functionality includes:

1) The Smart Board allows users to work with large amounts of information

2) It offers an information space that invites active collaboration

3) The work produced is often “dynamic and contingent”

eLearning thus trumps traditional classroom methods in this aspect as students are able to experiment with their own creativity through endless collaboration, motivating them to want to learn on their own initiative.

A nine-year survey of the research literature in training published by Fletcher and Tobias in ‘Training and Retraining’, commissioned by the American Psychological Society, and published in 2000, concluded that:

‘Learners learn more using computer-based instruction than they do with conventional ways of teaching, as measured by higher post-treatment test scores.’

While we do acknowledge that there are disadvantages to eLearning such as the need to have Internet access as well as having the necessary computer skills, these costs do not outweigh the benefits of using technology in learning as we are increasingly evolving into an IT-savvy community.

I’m almost certain of this: e-Learning will continue its reign for a long, long time.

Credits:

http://kineo.com/elearning-reports/the-benefits-of-e-learning.html

#4 E-Marketing and the Know-how of Success

The History of Ecommerce

eCommerce has had a long, long history since the 1960s.

Over the years, we’ve seen more and more people jumping on the bandwagon to set up an online business. The proliferation of smartphones and other mobile devices have paved the way even further for eCommerce as people are able to purchase things online wherever they go via mobile commerce, or M-Commerce, for short.

“Monkey see, monkey doers” who simply walk the plank blindfolded eventually falls of it because of the lack of understanding in how eCommerce operates and how they can effectively capitalize on new technology to reach their target audience.

Have you ever been one of those people? Tried your hand at setting up an online business but failed miserably?

Fret not. Here are a few simple steps you can follow to succeed in Internet marketing. (Disclaimer: Success is dependent on the individual)

A. Determine What You Want to Sell

Firstly, when you start a business, you have to take into account the amount of knowledge you have about a particular product. Do you know alot about software products to be selling them, for instance? It is wiser to sell things you have knowledge about and have an interest in. Find out more about successful business models here.

According to Daniel Molano, an Information Marketer, Internet Business Consultant and Clickbank bestselling author of “The Newbie Blueprint”:

Starting an Internet based business is hard work and it helps to stay focused if you are really interested in what your selling. Of course there is always some new product that is selling like hot cakes but there is no point in doing all the hard work in setting up a business around this product if you hate working on it

B. Do some Research – Is there a buying market?

Secondly, you need to do research to find out if there is a market for the product or service you intend to sell. Find out if there are other online competitors selling the same thing. Why would someone purchase stale products or services? Avoid selling those things unless you have a unique way of promoting your product. At the end of the day, even if you hae a vested interest in a particular product or service, a saturated market spells doom for you even before you have taken a step forward.

C. Establish a Strong Presence on the Internet

Thirdly, after you have determined what you want to do and considered all the factors, you have to make yourself known. This can be done through simply creating a website with all the pertinent information which you want your audience to know about your company and what it has to offer. Most companies have their own websites. The problem? The effectiveness of the website is limited because there is insufficient information available to users.

During class, it was mentioned that there are 6 things you must have on a website.

1. About Us

2. Contact Us

3. Site Map

4. Why buy from us?

5. Legal information (privacy policies)

6. Testimonials 

Many webpages lack one or more of the above essential elements.

Take a look at the additional information below in creating an effective webpage.

After establishing the website, the next step of your strategy is to drive traffic to your site, both to promote your business and hopefully bring in revenue. Start linking to the website wherever one legitimately can around the Internet.  This can be achieved easily by creating a business blog, because a blog allows one to frequently post the latest updates about the business and send targeted traffic to the website. An RSS reader is ideal to link the blog to one’s website, where a summarized form of the most recent blog updates will appear on the website for the convenience of users.

Social media marketing was the latest addition to the list following the immense popularity of social networking sites.

D. Spread Your Message via a Viral Marketing Campaign

Establishing a company website is not enough to sustain the interest of potential customers. You need to get them HOOKED. You want them to always be interested in actively finding out more about you. Successful companies have customers find them. Not the other way round.

Here’s how.

In essence, the success of e-marketing begins with adopting the right busines model and how well you establish your presence on the Internet . Regardless of the nature of market relationships (B2B, B2C, C2C), the need to be flexible in thinking of creative strategies and be constantly updated with the latest trends (ie. The social media revolution) are crucial factors in hitting the bullseye.

With these simple steps in your pocket, you are now ready to grab the bull by its horns.

Credits:

http://www.bukisa.com/articles/147700_cyber-stalking-six-types-of-new-aged-internet-stakler

http://www.danielmolano.com/online-business/successful-internet-based-businesses/

#3 Why Facebook Leads the Pack

I used to be an avid user on Friendster. This friendly little icon accompanied me throughout my secondary school days until a friend stuffed Facebook down my throat. She created an account for me, uploaded my profile picture from her stash of photos, and happily tagged me on others. I was an unwillingly party.

But that fateful day changed my perspective towards social media. Facebook truly kickstarted the social networking revolution and changed the world dramatically.

Since its inception in February 2004, Facebook slowly dominated the market for social networking services. The number of users for Facebook have well exceeded 800 million and are continuing to grow despite the website being banned in countries with a massive population like China.

More than 6 billion minutes are wasted spent on Facebook each day worldwide (as of 2010). Productivity rates have been dropping as throngs of people are being sucked into this dark, gaping hole where time knows no boundaries.

Let’s here what founder and CEO Mark Zuckerberg has to say about the success of facebook.

Facebook also saw the downfall of existing social media sites like Friendster and MySpace, which have since rebranded into a gaming and social entertainment site respectively.

So what led to the demise of so many social media sites around the world? A few of the more popular ones are briefly discussed below.

Friendster

Established in 2002 as one of the pioneers in social networking, Friendster failed for a combination of reasons.

1.  Poor business decisions

Founder of Friendster, Jonathan Abrams, was criticized for not taking up the offer back in 2003 when Google offered $30 million for the company. When he said no, he could possibly have given up the opportunity of being an easy billionaire.

2. Flawed infrastructure

When friendster started gaining popularity, the server was so overwhelmed that it slowed down, to a point where a friendster webpage took more than 40 seconds to load. That is incredibly long for many impatient users who navigate away from a page after a mere 5 seconds! Numerous technical difficulties like this annoyed users and drew them to more efficient social networking services.

MySpace

MySpace was launched in 2004 and appealed to users with its customizable functions to reflect the users personality. However, a number of factors eventually brought it down from its success.

1. Lack of innovation and design led users to Facebook instead

2. External infiltrators into the site like spammers, viruses, porn and sexual predators

Orkut

Orkut was Google’s answer to social media. Conceived in 2004, its demographics consisted mainly people in Brazil and India. It was named after its creator, Orkut Büyükköten, but failed to leave an impact in any way and attracted controversy due to:

1. Lack of privacy

2. Use for criminal activity

More examples on social media site failures can be found here.

There are, however, alternative views towards the Facebook revolution.

This would be a day where rivals around the world would rejoice at facebook’s deathbed.

In an article by The Street regarding facebook’s success, there are skeptics who believe that MySpace and Friendster have the potential to rise up once again since it did attract a massive number of users in the past.

According to the article,

While Facebook has scale and the vision of maverick CEO Mark Zuckerberg, its leadership also faces the need to innovate, add features and boost revenue lest it grow stale, bloated and underfunded, yet every change is met with overstated horror by users enraged that someone messed with “their” Facebook.

This is an interesting perspective towards the flawed belief that perhaps, Facebook might not last in the long run after all.

What do you think?